For over 70 years, WAKM has been the voice of Franklin, Williamson County — and beyond. Our station is a trusted, community-focused medium where local listeners tune in for news, talk, sports and classic country music.
Our signal covers a regional population of over 600,000 people, including rapidly growing Williamson County one of the most affluent areas in Tennessee.
WAKM has been Franklin’s trusted local voice since 1953, connecting generations through local news, sports, and community conversation.
Because we’re rooted right here in Middle Tennessee, your message doesn’t get lost in big-city clutter it reaches real people in your own backyard.
Listeners trust WAKM for updates that matter: local stories, community events, and Tennessee sports that keep our region connected every day.
WAKM features a live, local morning show that keeps Franklin and Williamson County informed and entertained with community stories, news, and guests.
The station proudly carries Tennessee Titans football, University of Tennessee football and basketball, and NASCAR coverage, bringing in loyal sports fans from across Middle Tennessee.
Weekdays include local talk and community updates, providing valuable airtime for local voices, events, and businesses.
WAKM’s “Trade-Time Live” call-in show (weekdays at 12:15 PM) showcases strong listener interaction — locals call to buy, sell, trade, and connect.
Listeners aren’t just tuning in — they’re participating, making WAKM a vital part of Franklin’s daily rhythm and community identity.
As a station entirely supported by local advertising, we treat each business large or small with the same professional service. Your business doesn’t just run a spot you become part of the community conversation.
The daytime coverage area of WAKM reaches a broad swath of Middle Tennessee — including all of Williamson County, Tennessee (estimated population ~254,600 in 2023). World Population
Within just Williamson County — one of the fastest-growing counties in Tennessee — your advertising message can potentially reach over a quarter of a million residents.
Expand the footprint further into surrounding counties within our signal contour, and you’re tapping into a regional market of several hundred thousand listeners who tune in for local talk, community updates, sports and music.
Our station is deeply local — high school sports, community news, “trade-time” voice-in shows — meaning your message isn’t just heard, it’s heard by people who care about the region.
Local = trusted Our listeners know us. They turn to us for what’s happening in their neighborhood, not far away.
Community first You’re partnering with a station that covers what matters: local events, high school athletics, business news, people you know.
Focused impact Instead of being lost among thousands in a major metro station, your message stands out in our local marketplace.
Real people Our calls, our listeners, our stories come from the area. That gives your ad more authenticity and relevance.
Put your brand on the air where it matters — in front of the listeners who live, work, and shop right here in Franklin and Williamson County. Whether you’re a small business, local service, or regional brand, WAKM delivers authentic, hometown exposure with measurable results.
From 30-second spots to full sponsorships, we’ll help design an advertising plan that fits your goals and your budget. Our team handles everything — from creative production to scheduling and on-air placement — so your message is heard loud and clear.
Don’t get lost in the noise of big-city radio. Be part of a station your community already trusts.
📞 Call us today at (615) 794-1594
📧 Email: info@wakm950.com
Or stop by our Franklin studio — let’s talk about how WAKM can help your business grow.
